RUKNA MUSHKIL HAI

It celebrates the spirit of new India and the unstoppable Indian riders powered by passion, determination, hope, vision, and Shell Advance engine oil. Aimed towards everyday Indian riders, the new campaign celebrates the rider community for whom their bike is not just a machine or a mobility device but a true partner in their growth journey.

Shell India had onboarded Bollywood versatile actor Shahid Kapoor as the brand ambassador for its Lubricants business in India. Shell is looking to expand its customer base and will bank on Kapoor’s pan-India popularity and youthful energy across all age groups.

This year would witness part 2 of the journey, where Shell has presented an upgraded portfolio for riders that promises advanced performance and superior riding experience.

Shell Advance range of motorcycle oils is designed for different types of motorcycles and riding styles and includes Shell Advance Fuel Save, Shell Advance Ultra, Shell Advance AX7, Shell Advance AX5 and Shell Advance AX3. The portfolio represents mineral and synthetic 4T, 2T motorcycle, and scooter engine oils recommended for different types of motorcycles and riding styles.